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To
be the premier marketing advocate for the built
environment through marketing efforts directed
to the general business community, and to
enhance the professional marketer's career by
improving their skills and educating the built
environment on the value of marketing.
Message
from the President
Building business means different things to different firms: more revenue, more
profits, more project wins, more offices, more staff, more services - or maybe
just survival.
SMPS Michigan is offering programs this year to help
three types of marketing professionals tackle the challenges that our firms face
as they build business.
Talking Shop Series: in addition to the Art of Storytelling in September,
two full-day sessions are planned in November and February to enhance the
critical skills of our marketing coordinators and managers and improve results
from internal initiatives.
Business Development Series: these discussions provide market insights
and build client development skills to improve results from external
initiatives. After our kick off program featuring the Art of Storytelling, we
will examine the healthcare market, check in on developments in Detroit and
learn about success stories in geographic expansion.
Plante &
Moran / SMPS Executive Series: SMPS and Plante & Moran have partnered to
facilitate conversations that help principals create more effective firms. Our
focus this year is to explore barriers to growth and the pulse of business in
the Great Lakes Region.
SMPS Michigan is also offering a new
resource to help small and mid-sized firms grow. We have teamed with
strategic business coaches Praf Pande and Chris Elias (see lead article) to kick
off a roundtable series based on the philosophy of CEO Advantage, a unique
process that allows experienced coaches to engage with the leaders of
organizations to help them translate their vision into execution and results.
The process helps executives focus on long-term strategy, strategic execution,
and team and organizational health – all potential barriers to growth. You will
have the opportunity to meet these coaches at a mini-bootcamp during our October
event. The CEO roundtables will launch afterwards in the fall.
Where
do you jump in? This year, we are offering program packages for the Talking
Shop Series and the Executive Series. All of the details follow. I believe we
have structured a program year that will deliver results – don’t miss the
opportunity to take advantage of the tremendous resources that SMPS Michigan is
bringing to your backyard!
Have questions or suggestions? Please feel free to contact me at
leslie@lmkconsulting.com
or 248.722.4178. I’d love to hear from you!
P.S. Be sure to check out our new Wine & Cheese Webinars too, starting
November 1 at PCIA’s offices in Brighton – first up is “Be a Business
Development Rockstar.”
Leslie M. Kusek - LMK Consulting
President, SMPS Michigan
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