How Does Your Firm Measure Up? SMPS Michigan presents A/E/C Marketing Benchmark Survey and Panel of Industry Experts
Sheryl Maibach, FSMPS and Chief Marketing Officer of Barton Malow Company on the results of an A/E/C marketing benchmark survey that was conducted a few months ago. A tremendous response of nearly 300 makes up the results of this survey which focused on marketing distribution channels, department operations, and utilized marketing methods. The second half of the program features a panel of seasoned industry marketers from around the country who will discuss the survey results, trends for the future, and also take questions from participants.
Speakers:Sheryl Maibach, FSMPS (Presenter/Moderator)
Panelists: Laney Henson, CPSM - Manager of Business Development at SME; Susan Arneson, CPSM - Vice President & Corporate Marketing Director at SmithGroup; Carolyn Ferguson, FSMPS - President at WinMore Marketing Advisors
Date/Time:
Thursday April 23, 2009
8:30 am – 10:30 am
Targeted Audience: Marketing managers, directors, coordinators, and principals of A/E/C firms.
Location:
NTH Consultants, Ltd.
41780 Six Mile Road
Northville, MI 48168
Cost: $50.00 Members;
$75.00 Non-Members
